How to Create a Blog Like a Pro

Introduction

Most people use the internet to watch cat videos, buy stuff online, or check their email. But you're different! You want a deeper experience. You want to share your thoughts and ideas with others so that they can connect with what you have to say.

That's why we're here: to help you make the most out of your blogging experience. We'll walk through everything from how to set up your blog right through writing, SEO practices, and publishing a post yourself—everything you need to know about creating an amazing blog post.

Post Title

The title of your post should be short, descriptive, and relevant to the post's content. It should also be unique to stand out from other blog posts on the same subject.

It’s tempting to use an overly unique title just because you can or because it’s funny, but this can backfire if readers have difficulty reading it (if your blog is long-form) or if it doesn’t match up with what the reader expects based on their previous experience with similar topics. For example - a topic about dogs would expect a title like “How to take care of dogs” not “The best way to get someone else's dog back when they run away.

Keep in mind that some people will search for specific keywords to find your content - let's say someone searches "how do I find my lost pet?" and they find one page titled "Why did i lose my pet?". This is confusing even though people searching for information on finding lost pets could also be interested in why they lost them!

The goal of your title should be to both attract readers and entice them to click through. To do this, you’ll need to consider how your content will be shared (which social media sites will it be on?) and what kind of value it offers readers. Does someone searching for information on this topic have any reason to care about what you have to say?

This can be hard to gauge. Sometimes, you just need to try different titles and see what people click on!

Keep your content focused

If you're going to create a blog post, you might as well put all of your effort toward making it good. This means that your content should be focused on one or two key points. Don't try to solve every problem in one post—that's not possible, and it's not necessary. You can come back another day with more information about the topic if people are interested enough in what you've written!

Similarly, don't go off on tangents or make jokes unless they're absolutely necessary for helping readers understand something central to the post (like "this is a joke" itself). If they seem like they belong there but just aren't quite right, leave them out—you'll have plenty of opportunity later on when someone asks a question specific enough that it requires an explanation of some kind!

Use high-quality images

Images are a great way to break up the text, and they can make your blog posts more interesting. Don't use stock images or any other kind of generic image without properly crediting it. If you find yourself searching for an image that doesn't exist anywhere else on the internet, there's no need to create a whole new one just for this post—try searching through Creative Commons instead.

When it comes to sizing your photos: keep them in line with what works visually; don't go too big or too small (you're trying to hit somewhere between 400px by 600px). However, if your picture is extremely dark or bright, or blurry, then consider re-uploading it at a higher resolution (or lower resolution if necessary).

Also, remember not to place text over people's faces in pictures—it's distracting and makes readers uncomfortable!

Test how your post looks in different browsers, not just on the device you posted it on

To make sure that your post looks good across a variety of devices and browsers, you can test it on several different ones. This is especially important if you're creating a blog post that uses images or video to illustrate the content—it's not just the text that matters here!

If you have access to a desktop computer, try testing how your post looks there. If you don't have access to one (or if the situation isn't convenient), test how it looks on mobile devices (phones) as well as tablet computers.

Use a bit of "colorful language"

Now that you understand what a blog post should look like, it's time to actually create one! Most of your audience will consist of people who are interested in the subject matter. In order for them to become engaged with your ideas, you'll need to use colorful language that is easy to understand and very memorable.

• Use a thesaurus: A good variety of synonyms can help enhance your writing and make it more interesting. If you're stuck on how to say something, try searching for synonyms with words that have similar meanings but different connotations. You'll find all sorts of words that can be used in place of what you originally intended. For example, "There was a light breeze" sounds much better than "There was a slight breeze."

• Avoid using too many adjectives/adverbs: As much as possible, only use adjectives or adverbs if they're necessary for describing something in detail or providing additional context about what's happening in an event (e.g., “The wind blew gently” vs “The wind blew softly through the trees"). This will help keep things simple so readers know exactly what they're getting into when they start reading through your content!

Use the right amount of spacing

Use consistent spacing

Consistency is key when it comes to creating a blog post. The best way to make your blog posts look professional is by using the same amount of spacing between paragraphs, headings, body text and images. When you write on a computer, you have the luxury of pressing enter twice to create that extra space between paragraphs. But if you’re writing your post on paper or typing it up on an old-fashioned typewriter (I can hear them clicking through the walls), then adding a paragraph break at the end of each sentence might just be easier for you—and anyway, who has time for all those extra spaces?

Don’t forget about indentations!

Indentation is another form of spacing that creates consistency within text blocks. Indentations are used in conjunction with headings so they don't blend into body text as easily and add visual interest to content by creating different shapes within paragraphs themselves.

* Remember: Everything should have its own style

Choose an image for each page

You can also use images to help your readers understand the post. This is especially useful if you are writing about something that is unfamiliar and complex, like the anatomy of a plant or animal.

To choose an image for each page, think about what you want your reader to take away from it. Do you want them to see what something looks like? If so, choose a picture with a good resolution that shows all sides of the object or thing in question. Or do you want them to understand how something works? If so, include diagrams or charts that explain things visually instead of just listing out facts.

If there aren’t any pictures available that meet these criteria on Pexels or Flickr (two popular websites where people post their own photos), consider taking one yourself! For example, if I were creating a blog post about how rainforests look when they’re underwater at night (yes, this was actually my topic), then I would upload a photo taken by myself into my blog program and choose it as the featured image for each page in my article on waterlogged rainforests.*

The most important "technical" SEO aspects

You do not need to know any aspect of SEO. The most important points are more than enough to help you rank in google searches.

1. MetaDescription

The meta description is the text that will be displayed at the top of search results. You can write this to entice readers to click on your post, and it's important to get it right because if people aren't interested in clicking on your link because of its lack of appeal, they'll skip over it and go straight to another result—and they may never come back!

The ideal length is between 150-160 characters, and you should manage to describe what the blog is about entirely.

2. Length

Try not to overdo it - an article that is too long will hurt its ranking in search results (and therefore its traffic), because people tend to drop off after reading a certain amount of text on one page. The recommended length is 1,000 - 2,000 words per post (though this will vary depending on your target audience).

3. Keywords

At the heart of every blog is a keyword and longtail keywords.

Keywords are words or phrases that people type into search engines like Google or Bing when they're looking for something specific. They can be single words (like "blog") or phrases (like "how to start a blog").

Longtail keywords have more than one word in them - they're longer than a single word but not as long as a phrase. For example: "how to start a blog" vs "starting a blog".

These terms may seem similar on the surface, but there's actually a big difference between them: longtail keywords tend to be more specific than single-word searches, which means that they're less competitive when you're trying to rank for them in search engines.

Make sure to stick to one keyword or longtail keyword that will become your blog's main "attraction" or topic. Include it in your blog title, your blog's first and last sentence.

4. Image Optimisation

It's a common misconception that you can't optimize your blog photos for SEO. You can! And it's a great way to get more traffic from search engines. All you need to do is use WebP instead of JPEG or PNG.

WebP is an image format that was developed by Google and is supported by most major browsers (including Chrome). It reduces the size of images without sacrificing quality, which means that your images will load faster on your blog and will be easier for search engines to crawl.

Google is full of free tools like Convertio where you can convert any image to WebP format.

To write great blog posts, make sure that you start with what you want to say and don't spread yourself too thin

You might be surprised to find that this is often the most common mistake bloggers make: trying to cover too much in one blog post.

It’s a natural tendency to try and write an epic, all-inclusive guide on whatever topic you're writing about. But “epic” is not always a good thing for blogs.

You don't want readers getting bored by reading too much content in one place (and they will). It's also likely that they won't absorb everything you're saying if it's so spread out that there isn't any flow or narrative structure in what you're sharing with them—which brings us back around again: why are we even asking them for their attention?

Conclusion

Writing a blog post is one way to share your knowledge with the world and attract new customers. For those who feel intimidated by writing, though, it may be helpful to follow these tips for creating content that readers will enjoy.